Book: Be Our Guest: Perfecting the Art of Customer Service
by The Disney Institute
Softcover - 208 Pages, 5.6 x 7.28 x 0.74 in (2001)
From the Publisher
In a brand-new series, the world-renowned Disney Institute reveals the strategies that have sealed Disneys extraordinary reputation in a highly competitive and ever-evolving business environment.
For years, the Disney Institute (formerly Disney University) has offered seminars to scores of business professionals who flock to Walt Disney World in order to learn the techniques and philosophies that allow The Walt Disney Company to achieve extraordinary success. The Institutes seminars are designed to share with other companies the insights of Disneys approach, so that those companies can increase productivity and eventually reap similar results. Companies that have participated in the seminars include American Express, Blockbuster Entertainment, Ben & Jerrys Ice Cream, Eastman Kodak, Ernst & Young, IBM, AT&T, Mobil Oil, Nordstrom, Ritz-Carlton, Saks Fifth Avenue, SmithKline Beecham, Sloan-Kettering Cancer Center, Target, United Parcel Service and many more.
Be Our Guest features anecdotes and case studies from various companies that describe how they adopted the techniques learned in the seminars to create an environment that nurtures success. Business professionals from all industries around the world will be eager to explore tried-and-true methods of assuring customer loyalty.
Content source: Publisher