Welcome to your
Experience Economy Portal
So what is the 'Experience Economy'? It's the new way of doing business. No this is no fad, hot-air, or hype. It is a natural evolution of the economy. Just like the transformation of the industrial age to the information age we are begoneing to move into this new era. But don't take our word, look at major international players like Starbucks and Apple Corporation, they realize the value of creating user experiences.
So as this site grows it will become increasingly important for those of you interested in becoming industry leaders of this new reality. We aren't claiming to know everything, we ask that you become active members is promoting the Experience Economy via your contributions, feedback and suggestions. We want your articles, your links, your books. This site is for you.
Enjoy!
Growth of Small European Economies depend on the Experience Economy
European's are beginning to see that their growth is not going to depend on resources or commodities but adding value into the supply chain. This includes investing in design and technology. The Danish Government in 2003 commissioned a on future growth strategies for this small nation. One of the report findings was: "in Denmark the culture and experience economy in 2001 generated added value of almost DKK 62 billion, or approximately 5.3% of total GDP." View the report: Click Here
How does Starbucks do it?
Starbucks charges over $2.00 for a product that only costs cents to produce. How do they get away with charging a premium when everyone else charges much less? What keeps people coming back to a firm that does virtually no advertising, to pay more for a commoditized product? Well the secret is the fact that Starbucks creates an Experience, they have strategically become part of a persons daily ritual. This is the future of business, and we are the company that will help you see a new way of doing things.
We are the Experience creators, the visionary's that will help you see what changes you need to make to your current company to become more customer focused, and more entrenched in consumers lives.
Welcome!
This is your starting point for getting your business involved in the Experience Economy. For those who don't know, the Experience Economy is the final stage of business evolution. It the transformation from simply being the supplier of goods and services to that of a provider of a well rounded experience. The reason is simple - a satisfied client will keep coming back. What we at AlpineMarket will do for you is to help transform your company from simply the supplier of commodities to that of a company that will become part of your consumers life.
And since every business is unique, so too is our solutions. Each method will be based on what your situation calls for. It could be in how to become more integrated into the fabric of the consumers daily life to a complete re-design of your premise to add an element of magic to your business So what is exactly involved in creating memorable experiences? Well they are extensive! They involve catering to every human sense.