experience.AlpineMarket.com

AlpineMarket Learning Centre


The 5 Senses


AlpineMarket Shop

The source for Experience Economy related tems


List of Products

Books
Experience Economy
Great Good Place
BRAND Sense
Be Our Guest - Disney
Why We Buy
Call of the Mall
Trading Up
Mass Customization
How Buildings Learn: What Happens After They're Built


Personal Growth
DVD - What the Bleep do We Know?!
DVD - The Corporation
Book - Blink: The Power of Thinking Without Thinking
Book - Freakonomics
Book - The Ingenuity Gap







Welcome to the Learning Centre

We are creating a complete clearing house of information related to creating experiences that appeal to all 5 senses. To do so, we will scan the world for news articles and scientific papers that have relevant information on how to best work with each sense. Other information will include the latest on branding, consumer behaviours, and experiences.


Skill Set

The following are some key skills needed in the development and deployment of enhanced experiences.

Research

  • Consumer and Market Research
  • Trend Analysis
  • Competitive Intelligence

Strategy

  • Retail Strategy
  • Space Planning
  • Brand Strategy
  • Brand Development and Deployment
  • Positioning
  • Merchandising Mix

Environmental Design

  • Retail Design
  • Restaurant Design
  • Visual Merchandising
  • Kitchen Layout and Design
  • Conceptual Designs
  • Shop optimization
  • Exhibit Design

Visual Design

  • Graphic Identity
  • Environmental Signage and Graphics
  • Wayfinding Systems




Core Concepts

Read in detail about key concepts regarding the Experience Economy:

Indepth Definitions:


Experience Economy
Customer Experience Management
Value Added Marketing
Mass Customization
Semiotics
   Semiotics of Beauty
Branding


The 5 Senses


Sight
Hearing
Smell
Taste
Touch